RUSLANA
NOVOSELSKA

Marketing Specialist · Vilnius, Lithuania

VNO / LT · Available for work Scroll

Selected Work

Case
Studies.

001

Reddit Community

Built and managed Reddit community presence for WinWin.travel — subreddit research, pain-point mining, keyword strategy, and ongoing community engagement across travel, pet, and accessibility communities.

WinWin.travel Research · Strategy
002

300+ Partner Network

Own a creator and affiliate network end-to-end — sourcing, vetting, briefs, and campaign management across 300+ partners.

WinWin.travel Partnerships · Outreach
003

Machi Matcha

Full 21-day Instagram + Pinterest launch calendar for a fictional indie matcha café — 28 posts, real captions, visual direction.

Concept Project Content · Social
004

Content Creation

Blog, social, and SEO content for WinWin.travel — full content audit across AEO, GEO, and LLMO guidelines, hands-on CMS editing, and answer-first rewrites for AI search visibility.

WinWin.travel SEO · Content · AEO
005

Machi Matcha

Full 21-day Instagram + Pinterest launch calendar for a fictional indie matcha café — 28 posts, real captions, visual direction.

Concept Project Content · Social
006

Roseveil

Full brand strategy for a conceptual organic skincare brand — identity system, 3 messaging pillars, and product line direction.

Concept Project Brand Identity

About

I find what people
actually need
and build content
that answers it.

300+
Creator partners
4.0
GPA — Vilnius Uni
6
Case studies
Jan
'27
Graduating

Marketing Specialist at WinWin.travel — an AI-powered booking platform for pet-friendly and accessible accommodation. My work sits at the intersection of research, partnerships, and content strategy.

I run Reddit pain-point research workflows that surface what travelers actually say they need — not what keyword tools guess. I manage a 300+ creator and affiliate network end-to-end, and I audit and edit blog content against SEO, AEO, GEO, and LLMO guidelines.

Studying BBM Global Marketing at Vilnius University (graduating January 2027). My thesis examines how negative publicity affects purchase intention for virtual vs human influencers.

Based in Vilnius, Lithuania. Open to remote collaborations worldwide.

LET'S
WORK.

novoselskayaruslana@gmail.com